You Want To Know The One Secret The Cell Tower Companies Don’t Want You To Know?
The “secret” is pretty simple – the cell tower companies do not want you to know not only how much money they are making from the cell tower today, but into the future.
Cell tower companies will go to great lengths to make sure this information is not available to you when either entering into a new cell tower lease agreement or when renegotiating an existing cell tower lease agreement.
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Discover the information that the cell tower companies don’t want you to have. The actual rates in your area and how they impact you.
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Be Careful of “Misinformation”
Cell tower companies use several tactics to either provide information that is not correct, in today’s world that would be classified as “misinformation”, or do their best to make sure that property owners do not have access to certain information, via confidentiality language in cell tower lease offers or actual cell tower lease agreements, so the terms like rent, rent escalators and even subtenant revenue share percentages can’t be shared.
Cell tower companies do not want cell tower site and lease information available, as they know that the more information or knowledge a property owner has when negotiating a new cell tower lease agreement or an existing cell tower lease agreement would not only impact their one negotiation with a single property owner and their determination of the value of the cell tower on their property, but it would fundamentally change how the cell tower industry would have to work with property owners across the United States.
The Truth Is Valuable
If information was available, the cell tower companies would have to pay property owners, no matter if they lived in an urban or rural area or were negotiating with a cell tower company or a wireless carrier, based upon how much value the cell tower companies are deriving out of their property versus how much space the cell tower is leasing.
The fundamental tactic that any property owner should take when either approached for a new cell tower lease agreement or asked to extend or modify an existing cell tower lease agreement is to obtain as much information that is possible about how they are structured to understand that ultimately the value of every cell tower site is different. Even if you are privy to what other property owners are getting paid in your state, city or even right next door, there is no such thing as “market rents”. Every property owner has a different cell tower lease agreement, and every cell tower lease agreement generates a different amount of revenue or value for the cell tower company.
Know Your Value
As referenced above, there are several cell tower lease secrets that a cell tower company or wireless carrier does not want you to know, but the biggest one by far is to understand how they make their money from the cell tower being located on their property, and, at its core, what you as a property owner are offering them, the cell tower company.
If you have questions regarding structuring a new cell tower agreement or modifying an existing cell tower lease agreement, contact us today!
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